More than a relationship!

Crystal Qube™ is a customer experience management solution that transforms all data about your customers into feasible business intelligence. It is a system that will bring everything you need to know about your customers, with only a couple of clicks.

The system brings the pieces of your customer’s image together throughout the following activities:

Churn management

Churn Management

By using customer analytics and data mining, Crystal Qube™ builds a predictive modeling based on the customers’ past and present behavior. This indicates the probability for a specific customer to stop using Telco services. By addressing these issues successfully, the customer will be made more loyal and will be prevented and deterred from churning.

Customer Segmentation

Customer Segmentation

The solution offers a multi-dimensional view of the customers based on various parameters. Therefore, the customers can be clustered and grouped into various segments.

Campaign management

Based on the analysis of customer segmentation, churn score, usage patterns, recharge history etc, campaigns for retention, revenue enhancement (increasing customer wallet share) and cross-sell/up sell can be designed. The campaign’s effectiveness is measured by capturing the response of the targeted base.

Cross sell and up sell

By analyzing the data regarding the customer balance continuity and their profile usage patterns, Crystal Qube™ builds analytical models to identify the product bundling opportunities for cross sell and up sell.

Profitability analysis

Crystal Qube™ measures the return on investments (ROI) for individual product/services offered. Based on the performance analysis, Crystal Qube helps you to decide on which plan/products/services to focus in the future. You can even perform profitability analysis on yours or you competitors’ products.

Credit risk management

The customer analytics for insights regarding the credit payment risks measure the non-payment risks attached to the customers based on their historical behavior, credit dues and dunning actions taken. Risk score is a valuable measure for up-sell campaigns as you won’t be focusing on activities that won’t return the investments.

Tariff simulation

With this option the users have the ability to analyze the revenue impact of the price plan (tariff) change. The tariff simulator simulates tariff changes on the whole customer base or on a single customer. Competitors’ tariff simulation is performed as well and it allows you to always check how much is spent by the customers for the same level of service in the competitors’ network.

Every moment is an experience. So make every moment and customer count.

Try Crystal Qube with your data, so you'll see how good it feels to have a complete profile of your customers in only a couple of clicks.